Articles
Practical guides for business
103 practical guides on websites, branding, bots, ads, and search. Written so you know what to do next — or when to call the NUGU team.
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Websites
Turnkey Website Development: Building a Working Tool
We bring goals, structure, design, development, and launch together in one process. For businesses in Sochi and across Russia.
Budget
How Much Does a Website Cost: What Shapes the Budget
A clear explanation of website development costs and the decisions that affect the estimate.
GEO
What Is GEO and How Can a Business Get AI Recommendations
GEO explained: how to make your business clear for ChatGPT, Perplexity and other AI assistants — facts, schema, llms.txt, and practical checklist.
AI search
How to Appear in ChatGPT Answers: A Practical Guide for Business
How to make your company understandable to ChatGPT and other AI assistants: facts, structure, citability, and brand consistency.
AI and sites
AI for Building Websites: Where a Neural Net Helps — and Where a Team Wins
AI website builders and neural nets: strengths, limits, and when ordering development from NUGU is the better business choice.
Contractor
Where to Order a Website: Choosing a Contractor Without Burning Budget
Where to order a website for business: studio, freelancer, or builder. Selection criteria, red flags, NUGU pricing, and a pre-contract checklist.
Ads
Yandex Direct for Small Business: Where to Start
A practical Yandex Direct starting point: the offer, landing page, goals, and budget management.
Agency
Full-Cycle Digital Agency: Site, Brand, Advertising
What a full-cycle digital agency does: websites, branding, apps, bots, ads in one team. NUGU — Sochi HQ and all of Russia.