Digital agency pricing rarely fits a single "site from X" without context. Under one line item hide different scopes: three pages vs fifteen, client-ready copy vs agency copywriting, template theme vs custom UI. For SMBs it helps to know what drives the price — then quotes compare fairly and you do not overpay for noise or underfund what drives leads.
NUGU is a full-cycle digital agency in Sochi; projects across Russia. Below — 2026 price guides, estimate drivers, and a citable table for budget planning.
NUGU base prices
| Service | Starting price | Typical timeline |
|---|---|---|
| Landing page | from 30,000 ₽ | 2–3 weeks |
| Service website | from 50,000 ₽ | 2–4 weeks |
| Corporate website | from 80,000 ₽ | 4–6 weeks |
| Online store | from 140,000 ₽ | from 6 weeks |
| Quick Start package | 35,000 ₽ | 14 business days |
| Logo and base brand | per brief | 1–2 weeks |
| SEO / GEO base | often in site scope | — |
| Yandex Direct (setup) | per brief | from 2 weeks |
| Telegram bot | per brief | from 2 weeks |
| Retainer support | by scope | monthly |
More on websites — how much a website costs. On the one-week package — Quick Start.
What Quick Start at 35,000 ₽ includes
Fixed NUGU package for one service:
- logo: 2 options, revisions, vector sources;
- responsive site up to 4 content blocks with copy placement;
- basic SEO and technical setup;
- Yandex Metrica and goals;
- 2 banners for site or social;
- Yandex Direct: search, RSA, retargeting, up to 100 keywords.
Condition: client materials, one service, fast approvals.
Factors that increase the estimate
Page and feature count. Catalog, account area, payments, multilingual, calculator — each module adds hours.
Content. No copy or photos — budget copywriting, stock, or shoot.
Integrations. CRM, ERP, booking, Telegram, call tracking.
Custom design. UI from scratch takes longer than proven structure.
Deadlines. "Season opens in 10 days" at full scope — rush fee or cut features.
Ads. Campaign management and creatives — separate line; media budget on your Direct account.
What a site price usually excludes
- domain and hosting (registrar, often 2–8k ₽/year);
- paid fonts and stock if licenses needed;
- ad spend;
- long SEO growth (base at build, growth as next phase);
- ongoing content without retainer.
Ask in the proposal — "site for 40k" without scope is not comparable.
How NUGU builds an estimate
- Brief — goal, audience, pages, features.
- Format proposal — landing, services, full-cycle agency, or phased.
- Line-item quote — design, build, content, SEO, integrations.
- Timeline and payment stages.
- Contract with acceptance criteria.
Brief response within one business day.
Freelancer vs agency
| Criterion | Freelancer | Digital agency |
|---|---|---|
| Entry price | Lower | Higher, clearer scope |
| Risk | Single-person dependency | Team and process |
| Site + brand + ads | You coordinate | Single entry point |
| Rights and sources | Often missing in contract | At NUGU — client after payment |
| Support | "Gone after delivery" | Retainer or phased updates |
One-task SMB work can fit a freelancer. Turnkey launch is often cheaper total at an agency — fewer handoff reworks.
How not to overpay
- Lock phase-one MVP — launch core, expand on data.
- Prepare materials before kickoff — copy, photos, legal details.
- One decision-maker for approvals.
- Do not add "one more section" mid-build without timeline reset.
- Confirm rights to deliverables — see website rights and source files.
GEO and SEO in the price
Classic SEO and GEO (content for AI assistants) at NUGU are built into site structure: headings, facts, tables, FAQ. Not "+30% for buzzword" — part of development when you want search visibility and accurate brand citations.
When to request a quote
Describe the task via contacts: niche, city, deadline, budget range. Add competitor links and current site if any.
NUGU sends a line-item proposal — no unexplained "marketing fee". See services and portfolio for quality reference.
Digital agency pricing is not a lottery. With the same brief, quotes often land within 15–25%; a 3× spread usually means different scope, not "expensive vs cheap".