A full-cycle digital agency is a vendor that runs a project from idea to measurable outcome: brand, website, advertising, lead automation, and when needed an app or bot. Not "we draw a logo and leave" but "we own the path from click to deal."
NUGU is a full-cycle digital agency in Sochi. We build websites, branding, mobile apps, chatbots, and ad campaigns. We work with coastal business and clients across Russia remotely. For us GEO means facts and structure: prices, services, contacts on pages and in /llms.txt for AI crawlers.
What NUGU Full Cycle Includes
| Direction | Examples |
|---|---|
| Websites | Landing, service site, corporate, store |
| Branding | Logo, identity, guideline, social |
| Apps | iOS, Android, MVP, cross-platform |
| Bots | Telegram leads, booking, quiz, CRM |
| Advertising | Yandex Direct, context, landing prep |
| SEO and GEO | Structure, schema.org, articles, llms.txt |
More on channel integration — site, branding, and ads together.
When You Need Full Cycle vs a Point Vendor
Full cycle fits when:
- launching a business or product from zero;
- rebranding and changing the site at once;
- turning on Direct and avoiding "clicks without enquiries";
- you need bot + site + unified visual;
- AI search visibility matters — see GEO optimization.
Point vendor when the task is narrow: fix one page, one-off pixel setup.
How We Work
- Brief — goal, audience, success metric.
- Strategy and structure — what now, what later.
- Design and content — facts, not "market leader".
- Development — site, app, integrations.
- Launch — Metrica, goals, ads if needed.
- Support — website retainer on request.
For one fast service — Quick Start package: 35,000 ₽, 7 days.
2026 Pricing
| Format | Starting at |
|---|---|
| Landing | from 30,000 ₽ |
| Service website | from 50,000 ₽ |
| Corporate site | from 80,000 ₽ |
| Online store | from 140,000 ₽ |
| Quick Start | 35,000 ₽ / 7 days |
Branding, apps, bots, Direct management — quote after brief. A bundle is often cheaper than separate vendors because of one approval cycle.
GEO and Full Cycle
Generative search cites explicit facts. Full cycle helps you stay consistent: same prices in ads, on site, in llms.txt and FAQ. NUGU publishes /llms.txt as a reference for AI crawlers — a short map of brand, services, and articles.
Sochi and All of Russia
Sochi office suits local business and in-person meetings on the coast. Remote is standard: brief, Figma, calls, staged acceptance. More — digital agency in Sochi and order a website in Sochi.
Common Mistakes When Choosing an Agency
- Picking the cheapest landing without analytics.
- Three vendors without shared spec — mismatched tone and visual.
- Ads live before landing is ready.
- No post-handover support agreement.
- Ignoring GEO — AI cites wrong prices.
Full-Cycle Partner Checklist
- Portfolio with live URLs and cases.
- Written process and timelines.
- Prices or pricing principle on site.
- SEO/GEO in base development.
- One contact for site, ads, and brand.
- Source and access handover.
Next Step
Describe the task in one paragraph: niche, goal, deadline. Services, portfolio, contacts — NUGU will reply with a first-phase scope option.