NUGU

Branding

A brand people recognize and trust

Logo, visual identity, brand book, and carriers — one system for the website, ads, and offline. No template mockups, no three different styles from three vendors.

From 10 days · logo from 80 000 ₽ · full brand from 420 000 ₽

What we do

Four layers of a brand

Start with the mark — or build a full system your team and vendors can speak in the same visual language.

Visual identity

02

A system: color, type, grid, carriers — so the brand looks equally strong online and offline.

  • Palette and typography
  • Patterns and graphic elements
  • Social media templates
  • Core carriers (card, letterhead)

Brand book

03

A guide for your team and vendors: how to use the mark, what not to do, how to keep one style without the agency on call.

  • Logo rules and don’ts
  • Colors, type, grid
  • Carrier examples
  • File handover and access

Carriers and packaging

04

Where the brand lives in the real world: print, labels, decks, venue design, and digital layouts.

  • Cards, letterheads, presentations
  • Packaging and labels
  • Banners and social
  • Print- and web-ready files

Process

From brief to brand book

Meaning and constraints first. Then concepts. Then a system you can hand to the team without losing quality.

01

Brief

  • Goal and audience
  • Competitors and constraints
  • Tone and limits

02

Concepts

  • Mark directions
  • Visual logic
  • Chosen path

03

System

  • Color and type
  • Carriers
  • Brand book and handover

Pricing

Branding packages

Professional floor prices. Final quote after the brief and carrier list.

Logo

from 80 000 ₽

from 10 days

A strong mark and basic usage rules — for a launch or an identity refresh without a full rebrand.

  • Brief and references
  • 2–3 logo concepts
  • Revisions on the chosen concept
  • Vector + PNG/SVG and usage rules
Request a quote

Visual identity

from 180 000 ₽

from 3 weeks

Logo plus a visual system: color, type, carriers. The brand starts working as one whole.

  • Everything in the Logo package
  • Palette, typography, patterns
  • Social media templates
  • Business card and letterhead
Request a quote

Full brand

from 420 000 ₽

from 6 weeks

Identity, brand book, and a carrier set turnkey — for companies that need a system, not one-off layouts.

  • Everything in Visual identity
  • Full brand book / guideline
  • Extended carrier set
  • Brand presentation and team handover
Request a quote

Portfolio

Brand case studies

27 projects. Websites and apps live in a separate portfolio.

Guides

Useful before you order branding

Short reads on logos, identity, brand books, and the link to the website. Full catalog in articles.

FAQ

Common questions

Prices, package scope, and how we work — short and clear.

How much does branding cost at NUGU?+

Floor prices: logo from 80 000 ₽, visual identity from 180 000 ₽, full brand / brand book from 420 000 ₽. The estimate covers visual strategy, design, agreed revision rounds, and source file handover. Exact cost follows the brief — carrier volume, brand-book depth, and timeline affect the total.

How is Full brand different from visual identity?+

Visual identity is the logo and a working system to start. Full brand adds a brand book, a wider carrier set, and rules for your team and vendors — so the style holds without us. A system, not a folder of images.

What do you need from us to start?+

Who you are, whom you sell to, what sets you apart, what already exists (old logo, site, packaging), and what must stay. “Like / don’t like” references help, plus where the brand will live. If positioning is fuzzy — we sharpen it in the brief.

How many revisions are included?+

At the concept stage you pick a direction. On the chosen path — agreed iterations to finish. “Invent everything again on round five” is not in the base quote: that is a new stage. It protects timeline and quality instead of multiplying undecided options.

Can branding connect to the website and ads?+

Yes — and it is often stronger: one visual language across the site, Direct, and social. We do branding alone or together with the site and ad launch — without three vendors and three “styles”.

Who owns the source files?+

After full payment — you. We hand over working files (vector, exports, brand book) and a short guide. No lock-in where “the brand only lives at the agency”.

Brief

Tell us about the brand in a minute

Short answers help us propose the right package and timeline.

Step 1 / 6

What branding do you need?