A website semantic core is a structured list of search queries your audience uses to find services or products, with each cluster assigned to a specific page. Without it, SEO becomes random copy; with it — a map where each URL answers one question and does not fight its neighbour.
NUGU is a full-cycle digital agency in Sochi. We build semantics before development: the site indexes on the right phrases from day one and is ready for SEO promotion and GEO.
Query types in the core
| Type | Example | Target |
|---|---|---|
| Commercial | "order service website Sochi" | Service page |
| Transactional | "landing page price turnkey" | Service + pricing block |
| Local | "web studio Adler" | Geo page or homepage |
| Informational | "landing vs service website" | Blog article |
| Brand | "NUGU reviews" | Homepage, About |
For SMB 60–70% is commercial and local; 20–30% informational for content marketing; rest — brand and adjacent topics.
Step-by-step keyword research
1. Seeds. 10–20 base phrases: service, "price", "order", "turnkey", city, district.
2. Wordstat. Expand each seed, "by words" filter for long tail. Save frequency — prioritize demand, not only high volume.
3. Minus junk. "Free", "download", "vacancy", "DIY", "forum" — exclusion list.
4. Competitors. Top 5 ranking sites — which pages rank, which headings, which subtopics covered.
5. Sales interview. Phrases clients actually use — often differ from Wordstat.
6. Clustering. Group by intent: one cluster = one target page.
Page map (service site example)
/ — brand + "digital agency Sochi"
/sites — "website development", "create website"
/sites/landing — "landing page turnkey", "landing price"
/articles/... — informational clusters
/contacts — "NUGU contacts Sochi"
Rule: no two URLs for one intent. Duplicates hurt CTR and confuse GEO systems.
Prioritization
- Pages closest to revenue — high-check services.
- Local queries if you serve one city.
- Informational articles — after commercial pages.
- Rare long tail — in FAQ and subheadings, not separate URLs.
Link to GEO
Neural systems cite pages with explicit answers. Use keyword phrases naturally plus fact block: price, timeline, geography. Details — website GEO optimization.
FAQ on page hits question queries directly.
Tools (brief)
- Wordstat — base for Yandex.
- Search Console / Webmaster — real impressions and CTR.
- Key Collector, Rush Analytics — clustering and monitoring (paid).
- Google Sheets / Notion — map "query → URL → title → status".
Common mistakes
- One "Services" page for 50 keywords.
- Thousands of "service + city" template pages.
- Ignoring zero Wordstat volume — long tail converts better.
- Map built but title/H1 not updated.
- No internal links between clusters.
Ready core checklist
- Each commercial cluster tied to URL.
- No cannibalization between pages.
- Minus word list for ads and content.
- Informational topics in 3-month article plan.
- Draft title/description for top 10 pages.
- Aligned with SEO at launch.
Cost at NUGU
Service site with basic semantics and SEO structure — from 50,000 ₽. Landing — from 30,000 ₽. Separate audit for existing site — after niche and volume review.