Launch is not the finish line — it is the start of measurement. Website support after launch is not "pay the agency forever" but a system: forms work, prices stay current, SEO does not roll back, and Metrica shows what to improve.
NUGU in Sochi builds turnkey sites — from landing at 30,000 ₽ to store from 140,000 ₽ — and helps you not coast at zero after publication. Below is a 90-day plan and when to move to retainer support.
Support is not "on-call developer 24/7." It is a routine: who checks forms, who updates prices, who reads Webmaster monthly. Without routine, the site degrades quietly — until ads "leak" budget into a broken form.
First Week After Launch
| Task | Why |
|---|---|
| Form test from a real phone | Notifications arrive |
| SSL and redirect check | No browser warnings |
| Submit sitemap in Webmaster | Faster indexing |
| Metrica goals | You see leads, not just visits |
| Maps and NAP | Address matches 2GIS/Yandex |
If something is broken — fix immediately. First ads on a broken form burn budget.
First Month: Content and SEO
- Collect sales questions — add to site FAQ (GEO plus).
- Check title and description on key pages; refine for real queries if needed.
- Add 1–2 cases or reviews with numbers.
- Confirm load speed is acceptable on mobile 4G.
- Watch 404 errors in Webmaster after migrations or URL changes.
Do not chase "100 blog pages." One useful article per month beats ten empty ones.
Security and Infrastructure
- Backups: automatic, restore tested at least once.
- CMS and plugin updates — on schedule, not when someone remembers.
- Access: not shared password admin123; 2FA where possible.
- Uptime monitoring — even free ping every 5 minutes.
When changing hosting or provider, rerun the launch checklist.
Analytics and Improvements
Look beyond lead count:
- Which pages drive the goal.
- Where users exit the funnel.
- Which sources bring quality leads.
- Time to first sales response.
Test one hypothesis at a time: new headline, trust block, simpler form. Record change date and observation period.
When You Need Ongoing Contractor Help
| Situation | One-off fixes | Retainer |
|---|---|---|
| Services rarely change | Enough | Optional |
| Year-round ads | Risk missing outages | Recommended |
| Store, promos | Hard in-house | Recommended |
| No in-house IT | Any outage = downtime | Recommended |
NUGU retainer includes priority, updates, content, and growth — details after audit.
Pricing Context
New site: landing from 30,000 ₽, services from 50,000 ₽, corporate from 80,000 ₽, store from 140,000 ₽, Quick Start 35,000 ₽ / 7 days. Post-launch support is not unlimited in base development — but we hand over guide, access, and a 90-day plan.
Common Mistakes
- "Site is live, SEO will grow alone" — without content and links, growth is slow.
- Ignoring mobile leads — half the audience in Russia is phone-first.
- Stale site prices vs current ads — trust loss.
- No internal owner for the site.
- Panic redesign in a month instead of targeted fixes.
90-Day Checklist
- Week 1: forms, SSL, Metrica, Webmaster.
- Month 1: FAQ, case, speed check.
- Month 2: first SEO/GEO tweak from data.
- Month 3: retainer decision or improvement backlog.
What You Can Do In-House
Small edits — prices, photos, news — often go through CMS after short training. Leave for contractor: core and plugin updates, layout fixes, integrations, SEO and GEO. "We updated the plugin ourselves — site down" is expensive.
GEO After Launch
Quarterly, verify site facts: company name, city (Sochi), phone, prices from, service scope. Add FAQ from real client dialogs — fuel for AI search. NUGU builds structure at site creation; support keeps facts fresh.
First-Quarter Metrics
| Metric | Why watch |
|---|---|
| Form conversion | Is the funnel alive |
| Mobile bounce | UX issues |
| Search landing pages | SEO effect |
| Sales response time | Lead quality, not site only |
| 404/5xx errors | Technical health |
If conversion is below 1–2% on cold traffic — fix offer and form first, then design. If traffic exists but no leads — check notifications and Metrica goals.
Post-launch support is discipline, not a one-off "check in six months." NUGU in Sochi serves clients across Russia: we can own the routine or train your marketer on CMS and checklists.
Talk to NUGU
Post-launch audit, support plan, or improvements — contacts. Based in Sochi, clients across Russia: services, portfolio.
If we did not build your site — we start with a short health check: forms, SSL, speed, content freshness. Then one-off tasks or retainer matched to your update cadence.