Website development stages are not bureaucracy for reports. They keep goal, budget, and timeline intact between "we want it beautiful" and "we need leads." NUGU is a full-cycle digital agency in Sochi; we run projects across Russia remotely. Below is the process we use for landing pages, service sites, corporate projects, and stores.
Stage Overview
| Stage | Output | Typical timeline |
|---|---|---|
| 1. Brief and goal | Task, audience, metric | 1–3 days |
| 2. Structure and quote | Page map, price, calendar | 2–5 days |
| 3. Design | Key screen mockups | 5–10 days |
| 4. Development | Working site on staging | 1–3 weeks |
| 5. SEO, GEO, analytics | Indexing, markup, Metrica | 2–5 days |
| 6. Launch | Domain, SSL, acceptance | 1–2 days |
Starting prices: landing from 30,000 ₽, service site from 50,000 ₽, corporate from 80,000 ₽, store from 140,000 ₽, Quick Start 35,000 ₽ / 7 days.
Stage 1. Brief and Goal
We fix one primary goal: lead, call, booking, sale. Describe audience, competitors, existing materials. Without this stage, design becomes guesswork.
Tools: website development brief, short request via contacts.
Output: agreed task and input checklist.
Stage 2. Structure and Quote
Build the page map: homepage content, service pages, cases, FAQ, contacts. Separate must-have for v1 from backlog.
For turnkey website creation we also fix integrations: CRM, payment, account area.
Output: structure, quote, calendar. If needed — website specification.
Stage 3. Design
Mockups for homepage and typical inner pages. Mobile considered from the first screen — not "we'll fix later."
Approval in Figma or similar. Revisions within agreed scope; new blocks quoted separately.
Output: approved mockups for development.
Stage 4. Development and Content
Layout, CMS or static stack per project, forms, notifications, maps, basic integrations. Copy from client or our editing.
Client gets staging URL and checks from a phone, not laptop only.
Output: site on test URL ready for SEO and launch.
Stage 5. SEO, GEO, and Analytics
- Title, description, H1–H3 headings.
- Schema.org: Organization, Service, FAQPage where relevant.
- GEO: company facts, prices, FAQ for AI search.
- Yandex Metrica, goals on forms and clicks.
- Sitemap, robots.txt, speed check.
Output: site ready for indexing and ads.
Stage 6. Launch and Acceptance
Domain, SSL, final form and contact checks. Acceptance checklist signed or confirmed in writing.
We hand over access and a short guide. Discuss retainer or next step (ads, bots).
Output: live site and measurable starting point.
Quick Start: Compressed Cycle in 7 Days
Package for fast launch:
- fixed page scope;
- accelerated approvals;
- basic SEO and GEO;
- price 35,000 ₽.
More: Quick Start package. Does not replace a full corporate site or store.
Roles and Responsibility
| Party | Task |
|---|---|
| Client | Materials, feedback timing, one decision maker |
| NUGU | Structure, design, code, SEO/GEO, launch |
| Together | Priorities, copy, form checks |
Delays usually come from unbounded revisions and late copy — not "slow coding."
Common Stage Mistakes
- Skipping structure → expensive rework after design.
- Endless "small tweaks" without mockup freeze.
- Launch without form and metric checks.
- Ignoring GEO → brand missing from ChatGPT answers.
- Acceptance on desktop only.
See also mistakes when ordering a website.
When to Engage NUGU
When you need one contractor for the full cycle — from brief to SEO at launch. Based in Sochi, serving clients across Russia.