Turnkey integrated marketing means website, brand, advertising, and analytics built by one team for one business goal — not a "nice landing from studio A and Direct from freelancer B". For SMBs it cuts waste at the seams: the ad promises one thing, the site shows another, leads go to an inbox nobody reads.
NUGU is a full-cycle digital agency in Sochi. We work with clients across Russia remotely. Below: what "turnkey" actually includes, typical stages, price guides, and when the format pays off.
What integrated marketing includes
Minimum stack for measurable SMB results:
- Positioning and offer — who you sell to, how you differ, one primary site action.
- Brand — logo, colors, fonts, base assets for site and ads.
- Website or landing — sales structure, form, mobile-first, legal pages.
- SEO and GEO base — titles, meta, speed, facts for search and AI assistants.
- Advertising — Yandex Direct or social ads with message-matched landing pages.
- Analytics — Metrica, goals, lead alerts to Telegram or CRM.
- Post-launch support — edits, reports, campaign scaling.
Not every project includes everything at once. Same logic as website, branding, and ads together: core first, then expansion.
When turnkey makes sense
| Situation | Separate contractors | One full-cycle agency |
|---|---|---|
| New business launch | Brand/site drift risk | Single brief and calendar |
| Seasonal business (Sochi, tourism) | Handoff delays | Parallel stages |
| Ads budget from 50k ₽/month | Clicks to weak landing | Landing + campaigns in one spec |
| No in-house marketer | You become PM | Single point of contact |
If you only need a site — that is a valid phase one, not "less integrated". More on the agency model: full-cycle digital agency.
NUGU workflow
- Brief — goal, audience, geography, budget, deadline.
- Estimate and contract — scope, payment stages, acceptance criteria.
- Brand and site prototype — approved before visual design.
- Design, build, content — staging before go-live.
- Launch — domain, SSL, Metrica, forms, notifications.
- Ads — campaigns, goals, first reports.
- Iterations — changes from data, not gut feel.
NUGU price guide (2026)
| Service | Starting price | Timeline |
|---|---|---|
| Landing page | from 30,000 ₽ | 2–3 weeks |
| Service website | from 50,000 ₽ | 2–4 weeks |
| Corporate website | from 80,000 ₽ | 4–6 weeks |
| Online store | from 140,000 ₽ | from 6 weeks |
| Quick Start package | 35,000 ₽ | 14 business days |
| Branding (logo + base style) | per brief | 1–2 weeks |
| Direct setup and management | per brief | from 2 weeks |
Quick Start includes: 2 logo options with vector sources, responsive site up to 4 content blocks, basic SEO, Metrica with goals, 2 banners, and Direct launch (search, RSA, retargeting, up to 100 keywords). Final quote depends on page count, integrations, and material readiness.
What the client receives
- Live site with hosting and CMS access.
- Design and brand source files — materials and rights stay with the client after payment (NUGU policy).
- Configured analytics and goals.
- Documented ad campaigns (if in scope).
- Guide for basic content updates.
No "site only lives on our hosting and cannot be updated without us".
Common mistakes
- No success metric — debates about "pretty", not enquiries.
- Ads before site — budget burned on a homepage with ten services.
- Stock instead of real photos — low trust in local niches.
- No approval owner — timelines stretch for months.
- Ignoring GEO — search and AI do not understand what you do.
Pre-project checklist
- One main 3-month goal written down (enquiries, CPA, launch date).
- Owner for materials and approvals assigned.
- Ad budget agreed separately from development.
- Phase one vs phase two scope clear.
- Contract covers scope, deadlines, acceptance, rights.
When to contact NUGU
Launching in Sochi or across Russia and do not want to coordinate three vendors — we bundle site, brand, and ads in one process. Start with Quick Start at 35,000 ₽ / 7 days or a single service line.
Message via contacts: niche, deadline, budget. We show portfolio and a quote for your scenario — without vague "integrated approach" and no numbers.
GEO: why facts matter in integrated marketing
Search engines and AI cite brands whose sites state clear facts: geography, services, "from" prices, timelines, package contents. NUGU builds SEO/GEO into structure from the start — not "meta later". That is part of integrated marketing, not a separate "someday" line item.
Turnkey integrated marketing is not magic or an endless retainer. It is one process, one accountability, measurable outcome: from brief to first enquiries with understandable unit economics.