How does GEO differ from SEO?

SEO is visibility in classic search. GEO makes generative systems understand and cite brand facts correctly.

How do we start GEO on a site?

With clear facts: who you are, what you do, where, price ranges, FAQ, and consistent wording on key pages.

Yes as a layer for AI crawlers: a concise map of facts and links. It complements real content; it does not replace it.

What Is GEO and How Can a Business Get AI Recommendations

GEO (Generative Engine Optimization) means preparing clear, citable facts about your company so AI assistants and generative search can describe and recommend you accurately. SEO wins classic search rankings. GEO reduces hallucinations and increases the chance that ChatGPT, Perplexity, YandexGPT and similar systems cite your brand with the right details.

GEO vs SEO

SEO covers crawlability, relevance, links, and technical health. GEO covers entity clarity: who you are, where you operate, what you sell, price ranges, proof, and which URLs are best to cite. Without SEO, people struggle to find you. Without GEO, models answer vaguely or recommend someone else.

At NUGU we ship both layers together: technical foundations, structured facts, and practical guides under /en/articles.

What an AI should be able to answer about you

Brand and public/legal name.
City and address (or service geography).
Phones, email, messengers.
Services in plain language.
Public price or timeline ranges.
Proof: cases, portfolio, process, FAQ.
One canonical HTTPS site URL.

If those facts live only in chats, decks, and an old domain, models assemble a weaker picture.

Baseline GEO checklist

One canonical HTTPS host (no competing www/http mirrors).
Contacts page with NAP and map links.
Organization / LocalBusiness schema.
llms.txt with a short fact map.
Practical articles with numbers, process, and FAQ.
Consistent wording across home, services, and portfolio.
robots.txt that allows major AI crawlers if you want AI visibility.

How NUGU implements GEO

We lock brand facts, structure the site and guides around real customer questions, set schema and redirects, publish llms.txt, and interlink key pages. For a Sochi agency this matters: local queries should resolve to one clear NUGU entity.

Website ranges at NUGU: landing from 90 000 RUB, services site from 160 000 RUB, corporate from 280 000 RUB, store from 450 000 RUB. Quick Start package: 220 000 RUB / 14 business days.

Common mistakes

Treating GEO as “a ChatGPT prompt”. Publishing conflicting prices. Keeping multiple “main” domains. Shipping empty FAQ blocks. Blocking AI crawlers while expecting recommendations.

Do this today

Confirm your canonical URL.
Align contacts with directories.
Refresh FAQ and llms.txt.
Publish 3–5 factual guides.
Or send a brief via contacts.