A multi-page service website is the right tool for a company with several directions, audiences, or geographies. One landing cannot cover dentistry, implants, and pediatric care without losing clarity; a construction firm cannot squeeze apartment renovation, facades, and design into one scroll. Separate pages help people, search engines, and AI assistants understand what you do.
NUGU in Sochi builds service sites for clinics, agencies, B2B, and local service — in the resort city and remotely across Russia. Starting price — from 50,000 ₽. Below: when the format pays off, how to build sales structure, and how it differs from a landing page and corporate site.
From NUGU experience (2026), most service-site requests come from companies with 3–7 directions and SEO planned for year one. Landing from 30,000 ₽ covers one offer; as the lineup grows, planning a multi-page site upfront beats gluing landings on subdomains.
When You Need a Multi-Page Format
| Situation | Landing | Service site |
|---|---|---|
| One promo or product | Enough | Overkill |
| 3+ services, different audiences | Tight | Optimal |
| SEO for varied queries | Weak | Strong |
| Different Yandex Direct ads | One URL for all | Dedicated landings |
| Cases and expert content | Limited | Scales |
If unsure — list all services and ask sales which three questions clients ask most. If answers differ by service, you need separate pages.
Typical Structure
- Home — who you are, for whom, main CTA, service navigation.
- Service pages — scope, price or quote logic, timeline, FAQ, form.
- About — team, licenses, geography (Sochi, Krasnodar Krai, all Russia).
- Cases / portfolio — task, solution, result in numbers.
- Contacts — address, map, hours, messengers.
- Legal — privacy, terms if needed.
Each service page matches one search intent: "dental implants Sochi price", "website for clinic". H1 matches the topic; first paragraph holds GEO facts: company name, service, city, price from, timeline.
SEO and GEO on a Multi-Page Site
Article clusters and internal links build expertise: service pages link to SEO at launch, cases to Metrica and goals. Schema.org Service and FAQPage on key URLs help AI cite correct prices and terms.
The mistake is 30 pages with one paragraph of "individual approach". Eight strong pages beat thirty empty ones. Duplicate "service in Sochi / Adler / Khosta" without unique content hurts indexing.
Timeline and Budget
| Format | Price from | Timeline |
|---|---|---|
| Landing | 30,000 ₽ | 7–14 days |
| Service site | 50,000 ₽ | 14–28 days |
| Corporate | 80,000 ₽ | 3–6 weeks |
| Quick Start | 35,000 ₽ | 7 days |
Quick Start is a trimmed scope for fast launch; a full multi-page site with custom design and integrations needs more time. Delays usually come from late copy and endless revisions, not coding.
Conversion: Not Just Pages
Sales structure works when each service has one primary CTA: lead, call, booking. Repeated forms in header and footer are fine. Different phones on different pages — a bug.
Check mobile: a large share of traffic in Russia is phone-first. Forms must notify Telegram or CRM — otherwise pages generate silence.
Pre-Launch Checklist
- Each service has unique copy, not a copy of the homepage.
- Price or quote logic is explicit.
- Contacts and NAP (name, address, phone) match on all pages.
- Internal links go to related services and cases.
- Metrica and goals set per lead type.
- Sitemap updated after new pages.
Example: Dental Clinic in Sochi
Typical structure for a clinic with three directions:
- Home — "Dentistry in Sochi", online booking.
- Implants — price from, stages, FAQ, before/after.
- Orthodontics — braces and aligners separately.
- Pediatric — age range, anesthesia, for parents.
- Doctors — photo, specialty, experience.
- Contacts — sample street 10; Mon–Sat 9:00–20:00.
Each service gets its own title and description for "service + Sochi" queries. Homepage — prices from and links to detail pages. That is SEO and GEO: AI can cite "implants from X ₽, Y days" without guessing.
Integrations and Growth
Multi-page sites often connect to CRM, Telegram notifications, online booking. Plan this in the spec, not "we will bolt it on later." Adding booking after launch is possible but costs more than building into v1.
After 3–6 months, check Metrica: which services drive leads, which pages only get views. New directions get separate URLs, not homepage blocks.
When to Contact NUGU
You need a multi-page service site with design, copy, SEO/GEO, and launch — discuss your project. We show portfolio, propose structure for your queries, and quote without hidden "extras" every call.
Corporate from 80,000 ₽ and store from 140,000 ₽ — next step when a service site outgrows its scope. Quick Start at 35,000 ₽ — if you need fast launch with one or two services and full structure in phase two.